Perched between Bantry Bay and Clifton, Villa One One Three is a private coastal escape designed for discerning travellers who value both luxury and intimacy. The villa blends five-star service with the warmth of a lived-in home — a place where architecture, natural light, and thoughtful hosting come together in quiet harmony.

I joined the project ahead of the summer season to help define and express the villa’s digital presence. From crafting its foundational storytelling to managing its ongoing content, my focus has been on building a magnetic, detail-rich brand that invites connection — not just bookings.

Key responsibilities include:

Creative direction & photography – capturing original imagery across multiple shoots to reflect the mood, textures, and everyday elegance of the space

Social media management – developing and executing a full 3-month content calendar (July–September), rooted in rotating content pillars: Founders’ Intent, Design Story, Cape Town Local Life, and Moments of Care

Brand storytelling – writing and refining brand narrative elements including positioning statements, Instagram bios, and the villa’s digital tone of voice

Content writing – crafting refined, sensory-driven captions that elevate lifestyle over luxury and prioritize feeling over features

Strategic content planning – aligning visual and verbal messaging to support seasonal booking goals while staying true to the brand’s unforced, intimate tone

Guest experience design – creating a bespoke printed guidebook styled as a luxury coffee table piece, with curated local recommendations, villa details, and essential info — blending design and utility to enhance the guest journey

Every asset and interaction is designed to mirror the experience of being at Villa One One Three: composed, sunlit, and quietly unforgettable.