Experience Architect & Brand Curator
I’m an Experience Architect and Brand Curator based in Cape Town, working at the intersection of creative direction, systems thinking, and soulful connection. With a foundation in business management and a background in event production, I’ve spent the past 5 years weaving together strategic insight and aesthetic intuition—building experiences, brands, and businesses from the ground up.
Whether I’m managing multi-stakeholder creative projects or crafting cohesive digital identities, I bring a rare blend of operational clarity and artistic sensitivity. My work spans event and production management, website design, content strategy, and brand storytelling—always with a focus on alignment, intention, and impact. Rooted in mindfulness and driven by curiosity I thrive in spaces where vision meets execution, helping ideas take form through calm leadership, collaborative flow, and a deep understanding of both people and process.
What I do
Experience Architect
Project & Event Management
Creative Production
Systems Design & Team Coordination
Budgeting & Logistics
Stakeholder & Partner Relations
Brand Curator
Website & Digital Presence Design
Social Media Management
Copywriting (Socials, Blogs, Newsletters)
Content Direction & Curation
Brand Identity & Strategy Guidance
Client List
Experience Architect, 2021 - present
Pangea
Brand Curator, 2024 - present
House of Tiger
Experience Architect/Brand Curator, 2024
LightCode Collective
Brand Curator, 2023 - 2024
Neighbourgood Experience
Experience Architect, 2023
Billy’s Beach
Brand Curator, 2022 - 2024
Eku Collective