Experience Architect & Brand Curator

I’m an Experience Architect and Brand Curator based in Cape Town, working at the intersection of creative direction, systems thinking, and soulful connection. With a foundation in business management and a background in event production, I’ve spent the past 5 years weaving together strategic insight and aesthetic intuition—building experiences, brands, and businesses from the ground up.

Whether I’m managing multi-stakeholder creative projects or crafting cohesive digital identities, I bring a rare blend of operational clarity and artistic sensitivity. My work spans event and production management, website design, content strategy, and brand storytelling—always with a focus on alignment, intention, and impact. Rooted in mindfulness and driven by curiosity I thrive in spaces where vision meets execution, helping ideas take form through calm leadership, collaborative flow, and a deep understanding of both people and process. 

What I do

Experience Architect

Project & Event Management

Creative Production

Systems Design & Team Coordination

Budgeting & Logistics

Stakeholder & Partner Relations

Brand Curator

Website & Digital Presence Design

Social Media Management

Copywriting (Socials, Blogs, Newsletters)

Content Direction & Curation

Brand Identity & Strategy Guidance

Client List

Experience Architect, 2021 - present

Pangea

Brand Curator, 2024 - present

House of Tiger

Experience Architect/Brand Curator, 2024

LightCode Collective

Brand Curator, 2023 - 2024

Neighbourgood Experience

Experience Architect, 2023

Billy’s Beach

Brand Curator, 2022 - 2024

Eku Collective