Villa Allegria is a refined countryside retreat nestled in the heart of Riebeek Kasteel, offering guests an elevated escape surrounded by nature, design, and slow-living comforts. With a focus on elegance without excess, the space balances artisanal detail with quiet luxury, inviting guests to fully unwind.

I was brought on board to translate the founders’ vision into a compelling, cohesive brand experience. From developing the visual identity to launching the full website, every detail was crafted to evoke the villa’s warm, grounded charm.

Brand design – creating the visual identity and brand guidelines, including the logo, colour palette, typography system, and extended visual language

Website design – designing and building a bespoke Squarespace website that reflects the villa’s tone and target audience, with clear UX and booking flow

Copywriting – writing all web copy, including homepage, rooms, amenities, and booking details, capturing the spirit of place while balancing clarity with elegance

Photography – full creative direction and execution of a photo library that captures the atmosphere, textures, and natural light of the villa and its surrounds

The result is a brand and website that feel rooted and luxurious without being showy — a visual and verbal identity that mirrors the soft richness of the space itself.