MyReset is a guided wellness experience rooted in sound healing, bodywork, and inner recalibration. Born from a personal journey of transformation, the brand supports women in reconnecting with self-trust and energetic alignment through sensory-led retreats, meditations, and in-person offerings.

I joined MyReset in its foundational phase to help translate the founder’s vision into a clear, intuitive brand language. From deep-dive workshops to digital scaffolding, I built the initial brand strategy and tone of voice — laying the groundwork for future growth.

Key responsibilities included:

Brand discovery & narrative development – leading an in-depth strategy sprint to define the brand’s essence, values, and story, shaped around transformation, trust, and the nervous system.

Messaging framework – crafting a tone of voice guide and messaging matrix to anchor all future communication — intuitive, gentle, and empowering.

Visual identity design – designing the MyReset logo and symbolic frequency-inspired brand mark, along with a foundational visual direction to inform future assets.

Creative direction & positioning – mapping how MyReset could live across digital touch points, aligning visual language, sensory cues, and emotional tone.

Copywriting – co-creating foundational brand statements including the mission, founder story, service descriptions, and key taglines.

Naming & concept development – workshopping the brand name and conceptual territory to ensure it aligned with the founder’s deeper intention.

This work laid the strategic and emotional scaffolding for MyReset’s growth — ensuring every next step could unfold with coherence, calm, and clarity.