House of Tiger is a private cannabis collective and members’ lounge based in Cape Town, offering a refined, community-centered experience for conscious cannabis users. With a focus on harm reduction, education, and elevated living, the space blends wellness, creativity, and connection—offering curated products, immersive events, and a welcoming environment for its members.

As Brand Curator, I’ve helped shape House of Tiger’s digital identity from the ground up. My role combines strategic storytelling with hands-on content creation to reflect the brand’s unique ethos across all touch points.

Key responsibilities include:

Creative direction & content production – shooting and directing both photo and video content to capture the House of Tiger lifestyle

Social media management – curating and scheduling all content, managing community engagement, and maintaining brand tone and visual consistency

Copywriting – crafting thoughtful, informative copy for captions, newsletters, blog posts, website, and event communications

Visual design – designing digital media assets and branded content for both web and social platforms

Email marketing & communication – developing campaigns and maintaining ongoing member communications

Event support – assisting in the curation, planning, and marketing of community events that bring the brand’s values to life

My approach is grounded in intuition, strategy, and consistency—ensuring every touchpoint reinforces House of Tiger’s position as a premium, mindful leader in the cannabis space.